Without this, your social media strategy is doomed to fail. and it doesn’t matter how many followers you have, or what time of day you post. You. Will. Fail.
Without this, your digital campaign will fall flat. It doesn’t matter if you have the best u/x and most mobile-friendly website in the known world. You. Will. Fail.
Without this, your branding campaign will spend a lot of dollars without changing consumer perception. It doesn’t matter how many upvotes your new logo gets from designers, or what your color palette communicates. You. Will. Fail.
With a brand message that acknowledges consumer insight and directly addresses consumer pain and customer gain, however you can succeed.
With messaging that links directly and consistently to your brand pillars and effectively articulates your Value Proposition, you can succeed.
With copy that tells people what they need to know rather than just what you want to tell them, you WILL succeed.
Of course you ALSO need the smart social media strategy, the great landing page, the powerful logo and a dozen other things, too. But without the right message at its core, those great assets are just pretty, expensive deck chairs …