External agencies. Internal teams. Contractors. Freelancers. In the past you might have leveraged one or maybe two of those options, and had a relatively neat and clean answer to your creative resource question.
Now you’re probably under the gun to get more done with less. That makes it more important than ever to understand the value that each of those options can provide … and to have a leader who can help you orchestrate and coordinate their efforts to maximum effectiveness.
As someone who has led external agency teams, internal agency teams, contractors and freelancers, I have developed the understanding of what each of these resources can do best and how to get the best work from each.
From developing a tweet deck all the way to launching an interruptive new product, I have the hands-on experience that enables me to guide you and your performers around the typical pitfalls of the creative process.
What I have found is, no matter how busy and ambitious your marketing calendar is, it’s not the work that undoes your best-laid plans … it’s the rework. Here’s how I help you minimize the deadline-busting, hair-pulling, stomach-churning reboots and restarts that crush the soul of your creatives just as surely as they push your patience into the frustration zone:
• Ensure that your creative and strategic briefs are designed to get the best work from your creative performers.
• Take a holistic and specific look at your processes, to make sure they deliver the right solution as efficiently as possible.
• Speak the language of researchers, strategists and creatives alike to enlist everyone in the conversation.
• Coach and nurture your internal talent to develop the next generation of creative and strategic leaders.
To learn more about how my philosophy leads to results, please contact me.