Hi there. I’m the consumer. (Actually, I think I prefer The Consumer.)
Remember me? I’m the one onto which all your marketing attention should be focused. But I think maybe, just maybe, you spend a lot of your time thinking about things like Channel Strategy, and Content Optimization, and Shopper Marketing Fundamentals. And that means you’ve probably lost sight of me. You know, the one who actually buys what you’re trying to sell.
I imagine those things I listed above are important … heck, they SOUND important, at least. But they only work if you really understand what motivates me. Sure everyone is different, but there are a few fundamentals I think you should try to always remember. This particular Consumer indexes pretty high in “Love of Classic TV”, so I thought I’d use a few of my favorites to illustrate my point.
I AM EXTREMELY SKEPTICAL
I CALL THE SHOTS
I HAVE A VERY HIGH OPINION … OF MY OPINIONS
I LOVE TECHNOLOGY. I USE IT ALL THE TIME … TO AVOID YOU
SURE, I’LL BE IN YOUR MARKET RESEARCH … MAYBE I’LL EVEN TELL YOU THE TRUTH
GO AHEAD … JUST TRY TO FIGURE ME OUT
We’ll be taking a closer look at each of these, so be sure to follow it … and us.
Over the past few months we’ve helped a number of clients in
financial services, telecommunications and pharma. Take a look!