Do You Know Me?

August 30, 2016 •

Hi there. I’m the consumer. (Actually, I think I prefer The Consumer.)

Remember me? I’m the one onto which all your marketing attention should be focused. But I think maybe, just maybe, you spend a lot of your time thinking about things like Channel Strategy, and Content Optimization, and Shopper Marketing Fundamentals. And that means you’ve probably lost sight of me. You know, the one who actually buys what you’re trying to sell.

I imagine those things I listed above are important … heck, they SOUND important, at least. But they only work if you really understand what motivates me. Sure everyone is different, but there are a few fundamentals I think you should try to always remember. This particular Consumer indexes pretty high in “Love of Classic TV”, so I thought I’d use a few of my favorites to illustrate my point.

I AM EXTREMELY SKEPTICAL

I CALL THE SHOTS

I HAVE A VERY HIGH OPINION … OF MY OPINIONS

I LOVE TECHNOLOGY. I USE IT ALL THE TIME … TO AVOID YOU

SURE, I’LL BE IN YOUR MARKET RESEARCH … MAYBE I’LL EVEN TELL YOU THE TRUTH

GO AHEAD … JUST TRY TO FIGURE ME OUT

We’ll be taking a closer look at each of these, so be sure to follow it … and us.

BREAKING NEWS!

Over the past few months we’ve helped a number of clients in

financial services, telecommunications and pharma. Take a look!

Case Studies

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AdWatch: Apple, Maya Angelou and The Human Family

What do you say when you are a global brand? What do you say when your products are practically ubiquitous … shorthand for an entire class of technology? What do you’ve when your champions and critics have said nearly everything that could be said? You let a poet speak. You let a poet speak not…… +

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