Do You Know Me?

Do You Know Me?

Hi there. I’m the consumer. (Actually, I think I prefer The Consumer.)

Remember me? I’m the one onto which all your marketing attention should be focused. But I think maybe, just maybe, you spend a lot of your time thinking about things like Channel Strategy, and Content Optimization, and Shopper Marketing Fundamentals. And that means you’ve probably lost sight of me. You know, the one who actually buys what you’re trying to sell.

I imagine those things I listed above are important … heck, they SOUND important, at least. But they only work if you really understand what motivates me. Sure everyone is different, but there are a few fundamentals I think you should try to always remember. This particular Consumer indexes pretty high in “Love of Classic TV”, so I thought I’d use a few of my favorites to illustrate my point.

I AM EXTREMELY SKEPTICAL

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I CALL THE SHOTS

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I HAVE A VERY HIGH OPINION … OF MY OPINIONS

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I LOVE TECHNOLOGY. I USE IT ALL THE TIME … TO AVOID YOU

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SURE, I’LL BE IN YOUR MARKET RESEARCH … MAYBE I’LL EVEN TELL YOU THE TRUTH

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GO AHEAD … JUST TRY TO FIGURE ME OUT

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We’ll be taking a closer look at each of these, so be sure to follow it … and us.

BREAKING NEWS!

                              Over the past few months we’ve helped a number of clients in

                             financial services, telecommunications and pharma. Take a look!

Case Studies

Case Study: 35% Response Rate

Case Study: 35% Response Rate

How do you get a 35% response rate on direct mail? (How about 40%?) I was showing some of my past work to a prospective client the other day, and I happened to pull out a dimensional mailing we did years ago for Nordstrom … the one that got nearly 40% response when it was…+

AdWatch: Apple, Maya Angelou and The Human Family

AdWatch: Apple, Maya Angelou and The Human Family

What do you say when you are a global brand? What do you say when your products are practically ubiquitous … shorthand for an entire class of technology? What do you’ve when your champions and critics have said nearly everything that could be said? You let a poet speak. You let a poet speak not…+

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