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Case Studies

AdWatch: Apple, Maya Angelou and The Human Family

AdWatch: Apple, Maya Angelou and The Human Family

What do you say when you are a global brand? What do you say when your products are practically ubiquitous … shorthand for an entire class of technology? What do you’ve when your champions and critics have said nearly everything that could be said? You let a poet speak. You let a poet speak not…+

Case Study: 35% Response Rate

Case Study: 35% Response Rate

How do you get a 35% response rate on direct mail? (How about 40%?) I was showing some of my past work to a prospective client the other day, and I happened to pull out a dimensional mailing we did years ago for Nordstrom … the one that got nearly 40% response when it was…+

From the Blog

Everything is a user interface. (Yes, even print.)

Everything is a user interface. (Yes, even print.)

Here’s a challenge that all marketers face … and it can be a particularly daunting one, particularly for those who are still developing their marketing chops. What, exactly should you be looking at when you’re assessing creative? There are about as many answers to that as there are people who look at creative. But there’s…+

We need to talk about those people in the Chevy ads …

We need to talk about those people in the Chevy ads …

If you’re anything like me, you’ve spent the past year or so watching those Chevrolet ads and wondering “What’s the deal with these people?” I mean, do people really get THAT excited over market research?  Unless they are, you know, given a little encouragement? I hate to say it, but it almost makes me wonder if…+

A Misfire for Kindle

A Misfire for Kindle

I spent an atypical amount of time in front of the tube this weekend, and as a result, saw the relatively new Kindle Fire spot probably a dozen times. It’s from this campaign: I THINK the message Amazon folks were looking to deliver was “Look at how committed we are to customer service. It’s built…+