Advertising’s First Commandment? Thou Shalt Not Be Creepy

Advertising’s First Commandment? Thou Shalt Not Be Creepy

Okay, so David Ogilvy never said this, but if he had lived to see the spot below, he just might have:

Unless you are flat-out trying to attract creeps, you should avoid any possibility that your advertising will be viewed as creepy.

Are you listening eHarmony?

If you haven’t seen this one yet, prepare for a jaw drop in 3 … 2… 1…

So who do you think they were trying to target with this one? Because, frankly, I’m at a loss …

Case Studies

AdWatch: Apple, Maya Angelou and The Human Family

AdWatch: Apple, Maya Angelou and The Human Family

What do you say when you are a global brand? What do you say when your products are practically ubiquitous … shorthand for an entire class of technology? What do you’ve when your champions and critics have said nearly everything that could be said? You let a poet speak. You let a poet speak not…+

Bringing Together 2 Iconic Brands

Bringing Together 2 Iconic Brands

When Capital One acquired ING Direct (INGD), the opportunity was great … and so was the obligation. ING Direct was not a typical business, nor was it a typical brand. The brand’s success was the result of intentionally differentiating itself as much as possible from the way other financial institutions presented themselves. And, as relatively…+

More from the Blog

What’s Wrong With the New KFC Campaign?

What’s Wrong With the New KFC Campaign?

So, what’s wrong with the new KFC campaign? The one that reintroduces a chicken-crazed world to one of its its foremost harbingers, The Colonel, Harlan Sanders. Before answering that question, let’s take a look at the problem this advertising is looking to address. KFC, like its fast-food pioneering cousin McDonald’s, has been seeing sales go…+

Advertising’s First Commandment? Thou Shalt Not Be Creepy

Advertising’s First Commandment? Thou Shalt Not Be Creepy

Okay, so David Ogilvy never said this, but if he had lived to see the spot below, he just might have: Unless you are flat-out trying to attract creeps, you should avoid any possibility that your advertising will be viewed as creepy. Are you listening eHarmony? If you haven’t seen this one yet, prepare for…+

How to Choose the Right Ad Agency

How to choose the right ad agency.

According to Agency Spotter, there are over 120,000 companies and entities that choose to define themselves as advertising agencies in the U.S. alone. Worldwide the number is over half a billion. That’s quite a universe. How can you possibly choose the right one? Or, maybe more importantly, avoid choosing the wrong one? There are several…+