Clients

John has developed work on behalf of a wide range of the most prominent and respected brands, including:

American Express, Bloomingdales, Chase Manhattan, Citibank, Columbia House, Commerce Bank, Frigidaire, Fry’s Electronics, Harley Davidson, HBO, ING Direct (Banking and Home Loans), Macy’s, Nordstrom, PetSmart, Pier One, PNC Bank, Polaroid, Showtime Networks,
Sirius Satellite Radio, Sprint, T-Mobile, The Limited, Thrifty Car Rental, The Travelers,
United Way, Wachovia Bank, Wells Fargo, Westinghouse.

Case Studies

Case Study: 35% Response Rate

Case Study: 35% Response Rate

How do you get a 35% response rate on direct mail? (How about 40%?) I was showing some of my past work to a prospective client the other day, and I happened to pull out a dimensional mailing we did years ago for Nordstrom … the one that got nearly 40% response when it was…+

AdWatch: Apple, Maya Angelou and The Human Family

AdWatch: Apple, Maya Angelou and The Human Family

What do you say when you are a global brand? What do you say when your products are practically ubiquitous … shorthand for an entire class of technology? What do you’ve when your champions and critics have said nearly everything that could be said? You let a poet speak. You let a poet speak not…+

From the Blog

Why having a personal brand is so important.

Why having a personal brand is so important.

Not too long ago, I was looking for something up in the attic, and I came across some old promos — marketing materials I created a few years ago when I was first looking to promote myself as a consultant. And here’s a key frame from that … Times have changed a lot since then…+

Why the best Creative Directors are Pedestrian Thinkers.

Why the best Creative Directors are Pedestrian Thinkers.

Everyone in advertising and marketing has a tough job … constantly asked to do more with less, and engage consumers who just really don’t want to be bothered. But Creative Director is a uniquely challenging role because it demands two types of thinking that don’t generally go well together. To be successful, a Creative Director…+