Clients

John has developed work on behalf of a wide range of the most prominent and respected brands, including:

American Express, Bloomingdales, Chase Manhattan, Citibank, Columbia House, Commerce Bank, Frigidaire, Fry’s Electronics, Harley Davidson, HBO, ING Direct (Banking and Home Loans), Macy’s, Nordstrom, PetSmart, Pier One, PNC Bank, Polaroid, Showtime Networks,
Sirius Satellite Radio, Sprint, T-Mobile, The Limited, Thrifty Car Rental, The Travelers,
United Way, Wachovia Bank, Wells Fargo, Westinghouse.

Case Studies

Bringing Together 2 Iconic Brands

Bringing Together 2 Iconic Brands

When Capital One acquired ING Direct (INGD), the opportunity was great … and so was the obligation. ING Direct was not a typical business, nor was it a typical brand. The brand’s success was the result of intentionally differentiating itself as much as possible from the way other financial institutions presented themselves. And, as relatively…+

AdWatch: Apple, Maya Angelou and The Human Family

AdWatch: Apple, Maya Angelou and The Human Family

What do you say when you are a global brand? What do you say when your products are practically ubiquitous … shorthand for an entire class of technology? What do you’ve when your champions and critics have said nearly everything that could be said? You let a poet speak. You let a poet speak not…+

From the Blog

AdWatch: Apple, Maya Angelou and The Human Family

AdWatch: Apple, Maya Angelou and The Human Family

What do you say when you are a global brand? What do you say when your products are practically ubiquitous … shorthand for an entire class of technology? What do you’ve when your champions and critics have said nearly everything that could be said? You let a poet speak. You let a poet speak not…+

UPDATE: Who holds the Championship Belt for worst tagline?

UPDATE: Who holds the Championship Belt for worst tagline?

A little while ago I ranted a bit about what I felt to be some offensively bad copywriting (see below). Recently I heard a line just as head scratching. Now, it was on a podcast, so there’s a good chance it wasn’t written by a professional copywriter … which, right there, shows again the dangers…+

Why Liberty Mutual is such a Good* campaign

Why Liberty Mutual is such a Good* campaign

There’s a campaign that’s been running for some time now. You’ve seen it, probably several times. Bet your first question was Are they really in front of the Statue of Liberty? not “How does it measure up on that scale of Good* advertising I saw on that blog? See? It really is Good* advertising, and here are…+