Clients

John has developed work on behalf of a wide range of the most prominent and respected brands, including:

American Express, Bloomingdales, Chase Manhattan, Citibank, Columbia House, Commerce Bank, Frigidaire, Fry’s Electronics, Harley Davidson, HBO, ING Direct (Banking and Home Loans), Macy’s, Nordstrom, PetSmart, Pier One, PNC Bank, Polaroid, Showtime Networks,
Sirius Satellite Radio, Sprint, T-Mobile, The Limited, Thrifty Car Rental, The Travelers,
United Way, Wachovia Bank, Wells Fargo, Westinghouse.

Case Studies

Case Study: 35% Response Rate

Case Study: 35% Response Rate

How do you get a 35% response rate on direct mail? (How about 40%?) I was showing some of my past work to a prospective client the other day, and I happened to pull out a dimensional mailing we did years ago for Nordstrom … the one that got nearly 40% response when it was…+

AdWatch: Apple, Maya Angelou and The Human Family

AdWatch: Apple, Maya Angelou and The Human Family

What do you say when you are a global brand? What do you say when your products are practically ubiquitous … shorthand for an entire class of technology? What do you’ve when your champions and critics have said nearly everything that could be said? You let a poet speak. You let a poet speak not…+

From the Blog

4 things you can do RIGHT NOW to improve your creative process

4 things you can do RIGHT NOW to improve your creative process

If I had a time machine and could go back to visit the younger me, I believe he would be bewildered and dismayed by my later-in-life embrace of process. He’d rail at me at how creative people – you know, the really creative people – won’t let themselves be restrained by a set process. He’d…+

What goes into a good Creative Brief.

What goes into a good Creative Brief.

I think that if Creative and Strategy didn’t have the Creative Brief to argue about, someone would have to invent it. Everywhere I’ve ever been – and I’ve been on the agency side and the client side, in traditional agencies and in-house creative groups — the discussion pretty much goes the same: “If only we…+

Advertising’s First Commandment? Thou Shalt Not Be Creepy

Advertising’s First Commandment? Thou Shalt Not Be Creepy

Okay, so David Ogilvy never said this, but if he had lived to see the spot below, he just might have: Unless you are flat-out trying to attract creeps, you should avoid any possibility that your advertising will be viewed as creepy. Are you listening eHarmony? If you haven’t seen this one yet, prepare for…+