Clients

John has developed work on behalf of a wide range of the most prominent and respected brands, including:

American Express, Bloomingdales, Chase Manhattan, Citibank, Columbia House, Commerce Bank, Frigidaire, Fry’s Electronics, Harley Davidson, HBO, ING Direct (Banking and Home Loans), Macy’s, Nordstrom, PetSmart, Pier One, PNC Bank, Polaroid, Showtime Networks,
Sirius Satellite Radio, Sprint, T-Mobile, The Limited, Thrifty Car Rental, The Travelers,
United Way, Wachovia Bank, Wells Fargo, Westinghouse.

Case Studies

Case Study: 35% Response Rate

Case Study: 35% Response Rate

How do you get a 35% response rate on direct mail? (How about 40%?) I was showing some of my past work to a prospective client the other day, and I happened to pull out a dimensional mailing we did years ago for Nordstrom … the one that got nearly 40% response when it was…+

Bringing Together 2 Iconic Brands

Bringing Together 2 Iconic Brands

When Capital One acquired ING Direct (INGD), the opportunity was great … and so was the obligation. ING Direct was not a typical business, nor was it a typical brand. The brand’s success was the result of intentionally differentiating itself as much as possible from the way other financial institutions presented themselves. And, as relatively…+

From the Blog

Without this, you are doomed to FAIL.

Without this, you are doomed to FAIL.

Without this, your social media strategy is doomed to fail. and it doesn’t matter how many followers you have, or what time of day you post. You. Will. Fail. Without this, your digital campaign will fall flat. It doesn’t matter if you have the best u/x and most mobile-friendly website in the known world. You.…+

Why the best Creative Directors are Pedestrian Thinkers.

Why the best Creative Directors are Pedestrian Thinkers.

Everyone in advertising and marketing has a tough job … constantly asked to do more with less, and engage consumers who just really don’t want to be bothered. But Creative Director is a uniquely challenging role because it demands two types of thinking that don’t generally go well together. To be successful, a Creative Director…+

What does “Independent George” have to do with brand voice?

What does “Independent George” have to do with brand voice?

Stick with me for just a minute. And let me tell you about how George Constanza puts his finger right on one of he biggest dilemmas that face brands and the copwriters who support them. First, let’s step into George’s world, just for a second. It’s one of his greatest rants … the one where…+