Clients

John has developed work on behalf of a wide range of the most prominent and respected brands, including:

American Express, Bloomingdales, Chase Manhattan, Citibank, Columbia House, Commerce Bank, Frigidaire, Fry’s Electronics, Harley Davidson, HBO, ING Direct (Banking and Home Loans), Macy’s, Nordstrom, PetSmart, Pier One, PNC Bank, Polaroid, Showtime Networks,
Sirius Satellite Radio, Sprint, T-Mobile, The Limited, Thrifty Car Rental, The Travelers,
United Way, Wachovia Bank, Wells Fargo, Westinghouse.

Case Studies

Case Study: 35% Response Rate

Case Study: 35% Response Rate

How do you get a 35% response rate on direct mail? (How about 40%?) I was showing some of my past work to a prospective client the other day, and I happened to pull out a dimensional mailing we did years ago for Nordstrom … the one that got nearly 40% response when it was…+

Bringing Together 2 Iconic Brands

Bringing Together 2 Iconic Brands

When Capital One acquired ING Direct (INGD), the opportunity was great … and so was the obligation. ING Direct was not a typical business, nor was it a typical brand. The brand’s success was the result of intentionally differentiating itself as much as possible from the way other financial institutions presented themselves. And, as relatively…+

From the Blog

4 things you can do RIGHT NOW to improve your creative process

4 things you can do RIGHT NOW to improve your creative process

If I had a time machine and could go back to visit the younger me, I believe he would be bewildered and dismayed by my later-in-life embrace of process. He’d rail at me at how creative people – you know, the really creative people – won’t let themselves be restrained by a set process. He’d…+

Cowardly …

Cowardly …

If you live in the South, you may be familiar with the Food Lion supermarket chain. Food Lion is the kind of supermarket you go to because … well, because it’s the closest, I guess? Well, as many re-marketers do from time to time, seems the folks at Food Lion decided they needed a brand…+

Why having a personal brand is so important.

Why having a personal brand is so important.

Not too long ago, I was looking for something up in the attic, and I came across some old promos — marketing materials I created a few years ago when I was first looking to promote myself as a consultant. And here’s a key frame from that … Times have changed a lot since then…+