NEWS!

Over the past several months, we’ve helped a number of client partners communicate, persuade and convert more effectively.

Created and implemented an effective new digital strategy for a leading multinational FSO, working with internal creative resources to more effectively position and communicate product benefits.

Consulted with a leading independent agency to develop a year-long integrated lead gen and conversion program for one of the fastest growing players in telecom.

Developed breakthrough positioning to launch a powerful innovation in medical testing and assessment.

Increased open rates and clicks by an average of 300% for a professional training organization.

Case Studies

Case Study: 35% Response Rate

Case Study: 35% Response Rate

How do you get a 35% response rate on direct mail? (How about 40%?) I was showing some of my past work to a prospective client the other day, and I happened to pull out a dimensional mailing we did years ago for Nordstrom … the one that got nearly 40% response when it was…+

AdWatch: Apple, Maya Angelou and The Human Family

AdWatch: Apple, Maya Angelou and The Human Family

What do you say when you are a global brand? What do you say when your products are practically ubiquitous … shorthand for an entire class of technology? What do you’ve when your champions and critics have said nearly everything that could be said? You let a poet speak. You let a poet speak not…+

From the Blog

4 things you can do RIGHT NOW to improve your creative process

4 things you can do RIGHT NOW to improve your creative process

If I had a time machine and could go back to visit the younger me, I believe he would be bewildered and dismayed by my later-in-life embrace of process. He’d rail at me at how creative people – you know, the really creative people – won’t let themselves be restrained by a set process. He’d…+

How do you know if your idea Is Good?

How do you know if your idea Is Good?

One of the most difficult tasks we face is deciding whether a creative concept is “good.” Not just clever, or witty, or well executed, or edgy. That’s easy. No, what’s really difficult is determining whether it is Good, as in Will it accomplish these two primary real-world goals? Will it make consumers do/buy more? There’s…+

Why having a personal brand is so important.

Why having a personal brand is so important.

Not too long ago, I was looking for something up in the attic, and I came across some old promos — marketing materials I created a few years ago when I was first looking to promote myself as a consultant. And here’s a key frame from that … Times have changed a lot since then…+