NEWS!

Over the past several months, we’ve helped a number of client partners communicate, persuade and convert more effectively.

Created and implemented an effective new digital strategy for a leading multinational FSO, working with internal creative resources to more effectively position and communicate product benefits.

Consulted with a leading independent agency to develop a year-long integrated lead gen and conversion program for one of the fastest growing players in telecom.

Developed breakthrough positioning to launch a powerful innovation in medical testing and assessment.

Increased open rates and clicks by an average of 300% for a professional training organization.

Case Studies

Case Study: 35% Response Rate

Case Study: 35% Response Rate

How do you get a 35% response rate on direct mail? (How about 40%?) I was showing some of my past work to a prospective client the other day, and I happened to pull out a dimensional mailing we did years ago for Nordstrom … the one that got nearly 40% response when it was…+

AdWatch: Apple, Maya Angelou and The Human Family

AdWatch: Apple, Maya Angelou and The Human Family

What do you say when you are a global brand? What do you say when your products are practically ubiquitous … shorthand for an entire class of technology? What do you’ve when your champions and critics have said nearly everything that could be said? You let a poet speak. You let a poet speak not…+

From the Blog

The Best Story You See This Holiday Just Might Be An Ad

The Best Story You See This Holiday Just Might Be An Ad

Good storytelling doesn’t require a lot of time. In fact, when done expertly … masterfully … a great story can be told in just about 90 seconds. Like this: Clearly, Misunderstood packs a real emotional punch It’s heartwarming and clever, plays against stereotype, utilizes a twist ending, and, as a result, tugs at the heartstrings…+

What does “Independent George” have to do with brand voice?

What does “Independent George” have to do with brand voice?

Stick with me for just a minute. And let me tell you about how George Constanza puts his finger right on one of he biggest dilemmas that face brands and the copwriters who support them. First, let’s step into George’s world, just for a second. It’s one of his greatest rants … the one where…+

Introducing the 7 Stages of Consumer Skepticism

Introducing the 7 Stages of Consumer Skepticism

You’ve heard me say it before. Regardless of the channel you choose for your communications, your messaging must cut through the clutter … or it IS the clutter. Okay, so that might seem straight from the Captain Obvious playbook. But you’d be amazed by how many marketers these days think the medium IS the message.…+