NEWS!

Over the past several months, we’ve helped a number of client partners communicate, persuade and convert more effectively.

Created and implemented an effective new digital strategy for a leading multinational FSO, working with internal creative resources to more effectively position and communicate product benefits.

Consulted with a leading independent agency to develop a year-long integrated lead gen and conversion program for one of the fastest growing players in telecom.

Developed breakthrough positioning to launch a powerful innovation in medical testing and assessment.

Increased open rates and clicks by an average of 300% for a professional training organization.

Case Studies

Bringing Together 2 Iconic Brands

Bringing Together 2 Iconic Brands

When Capital One acquired ING Direct (INGD), the opportunity was great … and so was the obligation. ING Direct was not a typical business, nor was it a typical brand. The brand’s success was the result of intentionally differentiating itself as much as possible from the way other financial institutions presented themselves. And, as relatively…+

AdWatch: Apple, Maya Angelou and The Human Family

AdWatch: Apple, Maya Angelou and The Human Family

What do you say when you are a global brand? What do you say when your products are practically ubiquitous … shorthand for an entire class of technology? What do you’ve when your champions and critics have said nearly everything that could be said? You let a poet speak. You let a poet speak not…+

From the Blog

McDonalds and KFC. A tale of two fast fooders.

McDonalds and KFC. A tale of two fast fooders.

Recently my attention landed on a couple of spots for two of America’s greatest exports: McDonalds and KFC. These two creative executions come from two different worlds, and are about as distinct as any two commercials you might imagine. So, the inevitable question is … Who did it better? One of these spots works well…+

Coke taught the world to sing. Heineken’s showing us how to listen.

Coke taught the world to sing. Heineken’s showing us how to listen.

A short time ago, we spent a few minutes having some fun at the expense of the so-called “real people” who inhibit the strange, strange world of the Chevy ads. And pretty much the entire world has had its say about the egregious Pepsi/Kendall Jenner spot. No need to pile on. (Okay, a little piling…+

Is the 84 Lumber spot this generation’s Apple 1984?

Is the 84 Lumber spot this generation’s Apple 1984?

So many pixels have been killed over the 84 Lumber Super Bowl spot, I’m reluctant to add too many more. But I do think this ad is important, and worthy of note, because it does a lot of important things very well. It may also signal (or at least reflect) a shift in the way…+