Over the past few months we’ve helped a number of clients in
financial services, telecommunications and pharma. Take a look!
“Half the money I spend on advertising is wasted,” John Wanamaker famously remarked, “the trouble is, I don’t know which half.”
Over 100 years later, the same can be said about advertising messaging.
In a world where consumers are blind to banners, indifferent to email and increasingly skeptical of social, you can, in the limited opportunity you have to make an impression, quickly move consumers from Awareness to Action … and, soon after, to Advocacy.
It doesn’t just happen, though. You need a roadmap. You need a navigator. You need a message that really matters. And that’s where I come in.
Across hundreds of direct response and digital campaigns, I have leveraged and shaped some of the world’s best-known brand identities and most-trusted voices … not only make that key initial connection, but also to drive action and results. This happens because I understand that …
• Everything, digital and print, is a user interface, and must be conceived and created as such.
• Success can only be achieved when strategy and tactics are in harmony.
• While consumers may seem unpredicatable, brain-based research and science
shows that decisions are made as the result of a predictable pattern of behaviors.
Consumers will always tell you that they are “too smart” to be tricked by direct marketing, and generally that they just “don’t want to read.” But their behavior proves that they will seek out and actively engage with whatever content they find relevant, timely and compelling. Since you’re here anyway, take a moment to learn more about how we can help you ensure that your marketing is just that …